Applying Fundamental Analysis to Crypto

BY
Josh Sanhi
/
May 12, 2024

Unlike investing in the stocks of regular companies, crypto projects don’t release earnings reports, and yet they have reached insane valuations. Fortunately, there are ways to find the worth of various coins and tokens to get in on the action. Here’s a guide on how to apply fundamental analysis to cryptocurrencies! 

What is Fundamental Analysis

While technical analysis (TA) focuses on historical price movements and trading data, fundamental analysis (FA) delves deeper into assessing a project or company’s core strengths and potential for long-term success. In essence, it's about evaluating the "why" behind a project – why it exists, what problem it solves, and how it plans to achieve its goals. Knowing this “why” can tell you if it's a good idea to invest in it. 

Traditionally, FA is used in stock market investing. Investors use it to assess a company's financial health and future prospects by examining its financial statements, industry trends, and overall economic conditions. Financial ratios like the price-to-earnings (P/E) ratio and debt-to-equity ratio help determine a company's relative value and potential for growth. When cryptocurrencies emerged, they had to take a slightly different approach. 

With financial statements often being unavailable for most cryptocurrencies, the focus shifts to the project's whitepaper, team credibility, use case, tokenomics, and market adoption. These are all indicators of a project’s long-term potential and viability. Evaluating each of these can help one decide if a crypto project looks promising or should be avoided. 

Fundamental Analysis Resources on OKX 

Decoding Project Whitepapers

A whitepaper is essentially a summary of a cryptocurrency project that tells us how it functions, its reason for existing, and its future direction. Think of it as a project’s pitch, explaining its purpose, the problem it aims to solve, and the proposed solution using blockchain technology. Well-written whitepapers with a clear vision and a convincing solution is a positive sign. It should delve into the project's technical details, explaining how the blockchain technology will be implemented to address the identified problem. On the other hand, projects lacking whitepapers or those that are vague or lack technical details should raise red flags.

Assessing Team Credibility

The team behind a crypto project is a vital factor in its success. Do your own research (DYOR) to assess the team's credibility and experience.  Experienced founders with a proven track record in blockchain or relevant fields inspire confidence compared to anonymous teams or those with limited experience. An investor should seek a strong advisory board with expertise in blockchain technology, finance, and relevant industries. A team actively engaged with the community through forums, social media, and development updates demonstrates transparency and commitment. These are all indicators of a project's potential and ability to execute its vision.

Evaluating Project Use Case

A strong use case – a real-world problem the project aims to solve – is crucial for a project's long-term value. For example, a project aiming to revolutionize online payments through faster, cheaper, and more secure transactions using blockchain technology offers a compelling use case. The strength of the use case determines the potential demand for the project's solution and its overall viability. Does the project address a genuine need within a specific industry, or is it just creating a problem so it can market the solution? Is the proposed solution innovative and efficient compared to existing solutions? Carefully evaluating the use case helps one assess the project's potential to gain traction and achieve widespread adoption.

Understanding Tokenomics

Tokenomics refers to the structure and distribution of a project's token. A sustainable token model with a well-defined purpose for the token (e.g. powering transactions on the network, providing access to exclusive features, or governance rights) is generally something to consider investing in. 

Here's what to consider when evaluating tokenomics:

  • Token Supply: A limited or capped token supply (e.g. Bitcoin) can help maintain the token's value over time through scarcity. Conversely, a constantly inflating token supply with no clear utility can lead to devaluation. 
  • Token Distribution: Understanding how the tokens are distributed (e.g., team allocation, public sale, foundation reserves) can provide insights into potential conflicts of interest and the long-term health of the project. A fair distribution model with a significant portion allocated to the community and ecosystem development is generally considered positive. A distribution model wherein the team and private investors control most of the supply gives the project a negative image. 
  • Token Utility: The token's utility within the project's ecosystem is crucial. Does the token have a clear purpose beyond just speculation? For example, does it provide access to decentralized applications (dApps) built on the project's blockchain, or does it offer governance rights allowing token holders to participate in decision-making? A well-defined token utility fosters a healthy ecosystem and contributes to the project's long-term success.

Ethereum Supply Vesting Schedule 

Market Adoption and Community Analysis

Market adoption is essential for a crypto project's success. Metrics like active users and transaction volume can provide insights into user base and usage. A strong and engaged community is another positive indicator. One good move would be to look for active discussions on forums, social media channels, and developer platforms. Community sentiment and developer activity can also be clues about a project's future potential. A growing and engaged community with active developers continuously building on the project signifies a healthy ecosystem. If a network has consistent users, it is less likely to just die out. 

Limitations of Fundamental Analysis and Risk Management 

While FA is a powerful tool, it doesn't guarantee future prices. Market sentiment and unforeseen events can still cause significant fluctuations, as evidenced by the previous dramatic crashes of LUNA and SOL. The cryptocurrency market is inherently volatile; even well-analyzed projects can experience extreme price swings. Remember, FA is also inherently subjective. An experienced team with prior experience in the banking industry can be seen as beneficial by one person. Still, another person could point out that they may be less likely to support decentralization.

It is best to always prioritize responsible investing practices. One should only invest what they can afford to lose, aim to diversify their holdings, and stay updated with the news. Using FA to invest also entails an investor focusing on longer-term price action and being wary of confirmation bias—the tendency to favor information that confirms existing beliefs. FA is undoubtedly a valuable tool that helps people understand the markets. Continuing to learn it will eventually let anyone make the informed decisions of a master investor! 

Josh Sanhi
Trader/Technical Analyst, Long-term Investor, Finance Enthusiast, Research Core Contributor at Bitskwela

A mental health practitioner/advocate interested in helping people achieve financial freedom through Web3. Fascinated by technical analysis and trading psychology; main tools are Classical Charting and Japanese Candlestick Theory. Avid follower of the macro-economy.

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