Introducing Krystelle Galana, the Founder of CryptoFemale Philippines, an expert in Public Relations for Uberstate, Marketing Advisor for AWU Foundation, and a member of ASIA CEO Community. Her many hats in and out of Web3 has earned her an extensive experience and background when it comes to empowering communities for further Web3 and crypto adoption. She also aims to create a voice for gender equality especially women specifically in the Philippines by fostering inclusive and diverse opportunities for women in Web3 and Crypto. Know more about how Krystelle is making strides in the Web3 industry through her achievements, journey, and insights.

Can you give us a background of what you do?

My name is Krystelle Galano, Founder of CryptoFemale.org Philippines, Vice President of Public Relations in Uberstate, and Marketing Advisor of AWU Foundation. An awarded TOP CMO in the Philippines by CEO Insights ASIA 2023, TOP Advisor that has most project raised in ICOHolder, featured in SIGMA Magazine 2023 edition as Philippine's represent, one of the Filipino speakers that has been chosen in NFT.NYC, listed as one of the Women in Crypto and Influential Women in Crypto 2024 of BeinCrypto and recognized by World Women Leaders of World Women Leadership Congress 2023 - 2024. 

I am also a member of ASIA CEO Community (Philippines Chapter). With my solid foundation in digital marketing and a deep understanding of crypto and blockchain technology, I have honed my expertise through diverse roles within the industry for the last decade. My journey includes stints in blockchain startups, decentralized finance (DeFi) projects, and as a public speaker of many renowned blockchain conferences, where I successfully marketed cutting-edge solutions to global audiences.

What made you interested in Web3?

I am fascinated with Web3 stems from my innate curiosity and passion for disruptive technologies. Over the years, I have witnessed the transformative potential of blockchain to revolutionize traditional industries, drive innovation, and empower individuals worldwide. My keen interest in Web3 was fueled by a desire to leverage decentralized solutions to solve complex challenges and reshape the digital landscape.

How is working/building in Web3 different from other industries?

Through my marketing roles within the Web3 space, I have navigated the dynamic ecosystem by crafting compelling narratives, building strategic partnerships, and driving adoption of decentralized technologies. Unlike traditional marketing paradigms, marketing in Web3 requires a nuanced understanding of decentralized networks, community dynamics, and emerging trends. I believe I excel in communicating the value proposition of Web3 projects to diverse stakeholders, from developers and investors to end-users. 

What’s your proudest achievement in Web3?

I must say, my proudest achievements in Web3 include successfully launching and promoting innovative blockchain projects across the globe, orchestrating high-impact marketing campaigns, and building vibrant communities and brands around decentralized platforms. My ability to translate complex technical concepts into accessible marketing messages has played a pivotal role in driving awareness and adoption within the Web3 ecosystem. 

If there’s something you would like to change in your Web3 journey, what would it be?

Reflecting on my Web3 journey, I am committed to fostering inclusivity, diversity, and accessibility within the decentralized technology space. I am an advocate for initiatives that empower underrepresented groups, reduce barriers to entry, and promote equal opportunities for all participants. By championing diversity in both talent and perspectives, I believe that the Web3 community can unlock its full potential and drive meaningful innovation. 

What’s the biggest problem that you think Web3 can solve?

For me, it identifies financial exclusion, data privacy concerns, and information censorship as some of the most pressing challenges that Web3 has the potential to address. By democratizing access to financial services, safeguarding data privacy through decentralized solutions, and promoting uncensored communication channels, Web3 can empower individuals to take control of their digital lives and foster a more equitable society. 

What’s your BTC price prediction in 2030?

As an expert marketing professional in the blockchain and Web3 space, my perspective on Bitcoin's price prediction in 2030 combines market analysis with cautious optimism. While Bitcoin's trajectory has been remarkable, its future value hinges on factors like institutional adoption and regulatory developments. I anticipate continued appreciation driven by scarcity and recognition as a hedge against inflation. However, investors should approach with diligence, given the market's inherent volatility, and maintain diversified portfolios for long-term success. Kindly see attached photo for your preference.