Did you ever realize that your specific personality type can have a huge effect on how you approach the crypto and blockchain space? The type of projects that catch your interest, how conservative or aggressive your investing style is, how actively involved with the project you want to be—all these tendencies can be traced back to your personality archetype.

According to Carl Jung, there are twelve main personality archetypes, each with a special combo of goals, investment styles, and projects that suit them best. Most people are a mix of one primary archetype and one or two secondary archetypes, so don’t be surprised if two or more entries all seem to apply to you.

Many say that you’ll be most successful when you focus on things and techniques you’re aligned with, so in this blog, let’s explore the 12 main personality archetypes and how they can help you discover Web3 projects and roles that align with your unique strengths.

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You can learn more about all 12 personality archetype(s) here.

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1. The Innocent

Traits: Optimistic, trusting, hopeful.

The Innocent archetype approaches life with a sense of belief in the good in the world. You often inspire others with your love for goodness and enthusiasm for life. Someone like you is driven by a desire for honesty and a firm sense of what’s right and wrong. You belong in an environment where your integrity and idealism are highly valued.

Crypto Investment Strategy: You tend to favor straightforward investment strategies—especially those that are committed to transparency and ethical practices. Go with user-friendly, uncomplicated platforms and projects that are easy to understand. You may fare better with projects that provide resources to help you learn and grow. Above all, since your values are what drive you, be sure to choose projects that align with your moral code.

What to Avoid: Trust matters so much to you, so be wary of scams and overly complicated investment products that promise unrealistic returns. Avoid shady, high-risk ventures that could jeopardize your trust.

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2. The Sage / Mentor

Traits: Wise, reflective, and knowledgeable.

As a Sage, you’re known for your wisdom, reflection, and thirst for knowledge. You seek to deeply understand the world you live in, and you value truth and knowledge above all. Since you have strong analytical skills and attention to detail, you tend to excel in areas where deep thinking and insights are required. Others tend to see you as a mentor or advisor, and they appreciate your insightful understanding and thoughtful advice.

Crypto Investment Strategy: Established cryptocurrencies with a proven track record or platforms that focus on education within the crypto space suit you best. Your desire to analyze things makes you feel secure when you’re involved with well-established projects with extensive data you can research. You also tend to enjoy roles where you get to share your knowledge and insights about crypto with others.

What to Avoid: Stay away from impulsive investments that simply follow what’s trending at the moment and lack solid foundational research. Stick to projects with clear, verifiable data and avoid speculative investments without substantial evidence; otherwise you’ll risk sacrificing your peace of mind.

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3. The Explorer

Traits: Adventurous, independent, and easily bored.

Explorers like you have a fiercely independent and adventurous spirit. You feel driven to explore new experiences and challenges. You tend to get bored with what is familiar to you and are always looking for ways to expand your horizons. You are willing to take risks and explore the unknown, so you thrive best in dynamic environments that give you opportunities to discover new things each day.

Crypto Investment Strategy: You’re the type to enjoy exploring new and emerging projects. Check out sectors within the crypto space that are not yet mainstream, such innovative DeFi platforms, blockchain for scientific purposes, and projects that combine crypto with virtual reality or artificial intelligence. After all, trying out new technology gives you the thrill of discovering new things. Your investment strategy should be dynamic; feel free to change things up every now and then. Exploring lesser-known projects gives you the freedom to carve your own path, so look for those that satisfy your need for adventure.

What to Avoid: You tend to be a risk-taker, but take care not to jump into any investment without doing enough research to understand the risks involved. It would also be wise to balance your portfolio with stable investments to mitigate any losses you tend to experience when you have a high risk appetite.

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4. The Outlaw / Rebel

Traits: Unconventional, wild, disruptive.

You’re the type with a drive to be different. You desire to go against the status quo and reject traditional norms. You tend to stand out from the crowd, and your disruptive nature often leads you to new and unexplored paths. You are at your best when you can challenge what everyone else is doing and bravely advocate for change.

Crypto Investment Strategy: You may be drawn to cryptocurrencies that challenge the traditional financial systems, such as privacy coins or decentralized autonomous organizations (DAOs). Explore technologies that push the current market boundaries and invest in groundbreaking technology that suits your love for innovation. Supporting disruptive projects is your way of making the change you want to see become a reality.

What to Avoid: Even if you align best with fellow changemakers and disruptors, avoid completely rejecting traditional investments. After all, certain established projects might also offer valuable opportunities. Try to balance your portfolio with a mix of both up-and-coming, disruptive projects and stable, well-established investments.

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5. The Magician

Traits: Visionary, charismatic, imaginative.

As a Magician, others see you as a charismatic visionary with the power to create change. You have a unique ability to see the potential in things (for better or worse) and transform any situation into something much better. You have the imagination it takes to inspire others to believe that anything is possible. You thrive in environments that allow you to innovate and transform things to your heart’s content.

Crypto Investment Strategy: Focus on transformative investments that have the potential to revolutionize industries, like AI-driven blockchain projects, innovative infrastructure, or anything else involving groundbreaking technology. Projects with a revolutionary vision resonate with you best, because they let you be a part of a transformative movement and inspire others along the way.

What to Avoid: Don’t get swayed by projects with a brilliant vision but no practical implementation. Make sure that everything you choose to invest in has a realistic roadmap and a capable team to bring the vision to life.

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6. The Hero

Traits: Courageous, bold, and strong.

As a Hero, you often find yourself taking the lead in challenging situations. You feel driven to prove your worth through brave deeds and accomplishments, and your determination allows you to overcome challenges that others find impossible to solve. You are motivated by challenges and work best in environments where you can demonstrate your strength and leadership.

Crypto Investment Strategy: You can confidently trade high-volatility cryptocurrencies or invest in high-risk, high-reward tokens. High-risk investments provide challenges that  excite you, and the chance to win huge returns on your investment satisfies your drive to achieve. Furthermore, trading in volatile markets allows you to take the lead and demonstrate your abilities.

What to Avoid: Be cautious of overconfidence in high-stakes scenarios. Don’t forget to use risk management strategies in case your investment doesn’t turn out the way you want. You can benefit from diversifying your investments to balance high-risk ventures with more stable options.

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7. The Lover

Traits: Passionate, committed, and fond of deep connections.

As a Lover, you are passionate, committed, and seek to create meaningful connections with everything you engage in. You are driven by your values of harmony and relationships, often focusing on aesthetics and the emotional aspects of your experiences. Your ability to appreciate and nurture beauty and love in all forms makes you a devoted friend, partner, and collaborator. You excel in environments where you can connect deeply with people and projects.

Crypto Investment Strategy: Focus on cryptocurrencies related to your personal passions, such as arts, music, or lifestyle tokens. Invest in platforms that integrate blockchain with fields you care deeply about. Projects that allow you to connect deeply with others in the community and with your passions give you satisfaction beyond financial returns.

What to Avoid: As you pursue your passions, avoid projects that rely solely on emotional appeal without solid fundamentals or long-term viability.

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8. The Jester

Traits: Fun-loving, light-hearted, lives in the moment.

Jesters like you enjoy life to the fullest and approach situations with a sense of humor and optimism. You are the life of the party and you often help others see the fun side of every situation. Others like hanging out with you because of your ability to have fun and enjoy the moment. You’re happiest in dynamic and light-hearted environments where your playful spirit can be truly appreciated.

Crypto Investment Strategy: You might enjoy the social and gamified aspects of cryptocurrency, like social trading platforms, prediction markets, or meme-driven cryptocurrencies. Since you like cheering people up, look for projects that heavily involve community engagement. Those which use humorous memes may be extra enjoyable for you.

What to Avoid: Stay away from investments based on hype or FOMO. You love entertaining others or poking fun at situations, but make sure each investment has a sound basis, real potential for growth, and a solid use case beyond just being fun. 

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9. The Everyman

Traits: Down-to-earth, supportive, realistic.

As an Everyman, you are relatable, practical, and down-to-earth. You value simplicity, honesty, stability, and harmony. You’re a good friend and a trustworthy partner others can depend on. You work well in situations where your practical skills and no-nonsense approach can be put to good use.

Crypto Investment Strategy: You prefer stable and less risky investments. Consider more secure and established coins and platforms that provide strong community support you can rely on. Stablecoins are a good option compared to more volatile cryptocurrencies. Look for projects with clear use cases and solid fundamentals.

What to Avoid: Avoid complex and high-risk investment schemes where you stand to lose more than you’re comfortable with. Stick to reliable projects with transparent operations and verifiable track records.

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10. The Caregiver

Traits: Empathetic, nurturing, and protective.

As a Caregiver, you naturally prioritize the well-being of others and often place the needs of those around you above your own. In both your personal and professional relationships, your instinct is to provide comfort and assistance. Others look up to you for your warmth and genuine concern. You thrive in roles that allow you to guide, protect, and make decisions that benefit the community.

Crypto Investment Strategy: Because of your genuine and caring nature, you may feel naturally attracted to Web3 projects that emphasize transparency, ethical practices, and positive social impact. Examples include blockchain platforms for donating to charity that allow you to see exactly how your donations are being used, or tokens that support nature conservation and contribute to the good of the environment.

Since you value ethical practices and transparency, projects that make an impact in the lives of others align better with your core values. Knowing your investment is for the greater good makes you more likely to stay committed in the long run. Also, projects that let you be a part of a community effort lets you feel a sense of connection and belonging, which is something Caregivers want.

What to Avoid: It’s good to join impact-driven projects that give you a sense of personal fulfillment, but beware of making emotionally-driven investment decisions without doing enough due diligence. Also, avoid projects that lack transparency or a proven track record, no matter how good their vision looks on paper. Instead, stick to projects with clear goals and measurable outcomes so you can rest assured that your investments are truly worth it.

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11. The Ruler

Traits: Authoritative, strategic, and prefers to be in control of the situation.

As a Ruler, you naturally thrive in leadership roles where your strategic mindset allows you to bring order and stability to your environment. Your biggest strengths are being decisive and seeing the big picture even in complicated situations. You excel in environments where you can lead by setting policies and guidelines for others to follow and use the influence you have to steer the project in the right direction.

Crypto Investment Strategy: You may prefer cryptocurrencies with good leadership or a strong presence in the market, since these are the ones that offer the stability and influence you want. Besides that, look into projects which offer governance tokens that allow you to participate in the decision-making process. That’s where your decisiveness can truly shine.

What to Avoid: Despite your leadership qualities, resist the urge to control too many aspects of a given project, and avoid the kinds of projects where you don’t have any say at all in the future direction of the project.

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12. The Creator

Traits: Innovative, imaginative, and original.

You have an almost unlimited ability to imagine and innovate. You enjoy creating something original, and you’re great at thinking outside the box and coming up with new perspectives. Since you always want to explore new possibilities, you thrive in an environment that stimulates your creativity and allows you to express yourself through art or innovation.

Crypto Investment Strategy: You tend to be interested in the latest crypto innovations, and exploring emerging technology and groundbreaking projects excites your love for innovation. A good strategy is to invest in initial coin offerings (ICOs) or to become an early adopter of interesting blockchain projects. You’re likely to enjoy the thrill of being a pioneer and use your creative ability to contribute to a developing project.

What to Avoid: Although you have many interests, avoid spreading yourself across too many projects or investments, especially if they’re still unproven in the field. Focus on a few with solid potential and enough resources in place, and make sure that the projects you choose have a clear roadmap and practical plans for implementation.

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So there you have it, the twelve personality archetypes and the dos and don’ts for each one. If you want to feel more fulfilled and satisfied in the whole Web3 and crypto space, it really helps to choose projects and investments that align with your unique strengths, core values, and preferences. Doing this will surely increase your chances of succeeding in this space and achieving what you want. 

For instance, if you're a Caregiver, you’ll feel fulfilled when you support projects that contribute to social good. Meanwhile, for a Ruler, the ability to influence the direction of a project feels very rewarding. Creators work best with innovative projects or roles where they get to show their creativity, while Sages feel more secure with well-researched investments where they get to analyze and learn things. On the other hand, the Hero archetype may enjoy the thrill of high-risk, high-reward investments, while the Rebel feels aligned with projects that disrupt the status quo. 

Lovers enjoy projects that resonate with their personal passions, and jesters do best with fun, gamified platforms. The everyman prioritizes stability and community-focused projects. Innocents look for trustworthy investments which are transparent and not overly complicated. Explorers search for exciting new developments, while magicians are drawn to Web3 technology with the potential to transform industries.

Alignment is the key to greater enjoyment, more fulfillment, and way less friction whenever you find yourself at a crossroads trying to decide whether or not to get involved with any particular project. Because knowing how to maximize your unique superpowers is a really awesome superpower in itself.