Coins.ph, recognized as the largest and most trusted cryptocurrency platform in the Philippines with 18 million customers, has officially introduced actress Yassi Pressman as its new Brand Ambassador. This announcement coincides with the rollout of Coins.ph's latest advertising campaign, which highlights Yassi Pressman alongside CEO Wei Zhou.

"We are thrilled to welcome Yassi to Coins, her dedication to making a positive impact on people's lives and vibrant personality align perfectly with our mission to make digital assets accessible to every Filipino. Together, we can inspire more Filipinos to embrace the potential of crypto and take charge of their financial futures." - Wei Zhou, CEO of Coins.ph

Yassi Pressman, celebrated for her vibrant career and strong advocacy for cryptocurrency and Web3, perfectly represents the innovative spirit that Coins.ph embodies as it strives to provide cutting-edge financial services to millions of Filipinos.

"I am honored to be part of the Coins.ph family. Crypto has been a part of my financial journey and I have seen its potential to improve lives by providing access to financial services and opportunities for wealth creation," said Pressman. "Coins.ph has been the undeniable leader in crypto in the Philippines for the last 10 years, embodying innovation while ensuring the security of its users. I'm excited for what we can achieve together as we elevate to new levels in the year to come," she added.

‍Following a year of remarkable growth in its ten-year history, Coins.ph has made this announcement as it continues to expand globally with the launch of Coins.xyz. The platform has rolled out a new user interface (UI) for its app, introduced the innovative Philippine Peso stablecoin (PHPC), and upgraded its features with the Rewards Hub, an in-app loyalty and rewards program. Furthermore, Coins.ph has significantly enhanced its crypto offerings, now supporting more than 100 tokens.

"This past year we strengthened the user experience through product improvements, demonstrated growth in trading volume and usage of our platform and have launched first of its kind innovations such as PHPC. We are excited about the future and the continued growth that lies ahead." - Jen Bilango, Country Manager for Coins.ph.

The company seeks to enhance its growth by collaborating with Yassi Pressman. United in their mission to empower Filipinos, they aim to provide access to crypto and blockchain-enabled services that can improve lives. This partnership will help bridge the gap for underserved users and foster greater financial inclusion across the country.

"Yassi is the perfect choice for Coins. She inspired us with her dedication to our mission and helped to create a campaign that is uniquely Coins, and also truly embodies all that is Yassi," said Kat Gonzalez, Coins.ph Global Marketing Director. "She brings joy to those around her and touches lives across the country. This joy is what we want to share with every Filipino, through innovation that enhances financial opportunities and transforms lives for the better," she added.

The collaboration between Yassi Pressman and Coins.ph promises to bring even more thrilling advancements for users. Together, they are forging a path toward a brighter future for all Filipinos, emphasizing financial empowerment and innovation for everyone.

About Coins.ph

Coins.ph is on a mission to power the new internet with easy access to digital assets and web3 products. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins.ph is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

For further information, please contact:

Joma Garcia

joma.garcia@coins.ph

Cris Maniago

cris.maniago@coins.ph